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♡ copywriter

fenty beauty

More Than Makeup

Trans youth are twice as likely to be physically attacked at school. Over 40% of trans youth have seriously considered suicide. 1 in 4 trans youth have faced homelessness.

The risks are high, but they don’t have to be. Trans youth survive when their identity is respected. Makeup is gender-affirming care.

Makeup saves trans lives.

Fenty Beauty set out to protect and uplift trans youth by making their visibility impossible to ignore. A live drag show anchored the celebration, giving trans kids a spotlight in a world that keeps trying to dim it.

In a world that tries to erase trans identity, makeup becomes more than expression. And that makes beauty radical.

Art Director: Kate Anders