The beauty industry has long profited off queerness while erasing the people who live it. Transgender and non-binary folk have shaped makeup culture, yet are still excluded from its ads, shelves, and conversations.

Fenty Beauty set out to change that.

Because for many trans people, makeup isn’t just about aesthetics, it’s gender-affirming care. It’s how they recognize themselves in a world that often refuses to. And when visibility can mean safety, dignity, and survival, being seen is everything.

This campaign made that visibility loud and joyful. A live drag show gave trans beauty a spotlight in a world that keeps trying to dim it.

Makeup saves trans lives. And Fenty put that truth in the spotlight.

Art Director: Kate Anders